Marketing Activities Of The Non Governmental Organisation

CHARITY NAME: ENABLE SCOTLAND REGISTERED CHARITY NUMBER: SC009024 CHARITY TYPE: NON GOVERMENTAL ORGANISATION This essay will firstly critically analyse the marketing activities of the non-governmental organisation ENABLE Scotland, which is Scotland’s leading charity for children and adults with learning disabilities (ENABLE Scotland, 2015). This will be achieved through the use of various business models such as SWOT, PESTLE and STP. The information researched and discussed in depth in the first half of this essay will then be used to help develop a one year marketing plan which will then aid the organisation in reaching its main goals and objectives. With around 120,000 people in Scotland suffering with learning disabilities ENABLE Scotland strives to help and encourage every person to be able to have the choice to control and live the life that they wish to. The charities vision and mission statements are listed below. Vision Statement ‘Every person who has a learning disability will have the choice and control to live the life they choose’ Mission Statement ‘We will campaign with our members to improve the lives of people who live with learning disabilities. We will work with our customers to create personalised services that reflect our values and enable customers to achieve their goals.’ (ENABLE Scotland, 2015) The charity has three main objectives which are to ensure that people who suffer from disability receive the same opportunities in life asShow MoreRelatedTypes Of Organisation And Public Sector Organisations1116 Words   |  5 Pages P1 Types of Organisation Public Sector Organisations Private sector organisations Voluntary sector organisations. Under Private sector we have Sole traders, Partnership, Private Limited Company (LTD), Public Limited Company and the Franchise Under Public sector organisation we have, UK Government, Local Government, Executive Agencies, QUANGOs, State owned companies, Public sector organisations -These are organisations that are owned and run by the state or Government for the people and the taxesRead MoreLeading Community Businesses And Governments Admit Corporate Social Responsibility1619 Words   |  7 Pagesshould be concerned about the quality of management including people and operations. Secondly, they have to consider the character and amount of their effect on community in different fields. External stakeholders take a huge concern on how an organisation acts whether they perform well in their products, services, and society or not. Moreover they take an interest in how they care towards the workforce (Baker, 2004). The following paper demonstrates the major reasons of why businesses should takeRead More The Concept of Corporate Social Responsibility Essays1687 Words   |  7 Pagesincreasing numbers of organisations are incorporating CSR into their business operations in an effort to be seen acting as good corporate citizens, so what i s CSR what is its role in todays organizations? The term CSR refers to a company?s obligation to maximize its positive impact on society, accommodating changing social, market stakeholder pressures in an effort to achieve sustainable economic, social environmental development throughout its operations and activities. CSR puts expectationsRead MoreFactors Affecting Marketing Environment1418 Words   |  6 PagesThe market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. Microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer marketsRead MoreCorporate Social Responsibility As Risk Management1380 Words   |  6 PagesPhilanthropy The structured interview session revealed that majority of the managers (5) prefer philanthropy as a direct and â€Å"least involving† CSR strategy. These managers admitted that they channel their financial contribution to various governmental or non-governmental organizations that act as implementing agencies of various programs in the society. This support model is the most preferable CSR concept as compared to other CSR strategies that have been discussed in this paper. This has been confirmedRead MoreEssay on Codes of Practice1513 Words   |  7 Pagesdevelopment of our values and ethics. As we enter the workforce we align with our ethical values to our employers, their values are shown through a company’s codes of practice. A code of practice is adopted by a profession or by a governmental or non-governmental organization to regulate that profession. A code of practice may be styled as a code of professional responsibility, which will discuss difficult issues, difficult decisions that will often need to be made, and provide a clear accountRead MoreThe Social Marketing Of Australian Red Cross Organisation1870 Words   |  8 Pagesmainly focuses on the social marketing and shows how the social marketing helps the organisations to create awareness among the people. In this report, a brief detail about the organisational campaign has also been described. It has been also shown in this assignment, what kind of service messages, audience and market they have chosen in order to provide the people a better life to live. Apart from this, the strength, weakness and career opportunities of the organisations have been critically describedRead MoreMarketing Information System2688 Words   |  11 Pagesmakers. One of the ways, firm collect information is through a marketing information system. MIS is a process that first determines what information Marketing Managers need then it gather, sort, analyses, store and distribute relevant and timely marketing information system uses. The MIS system includes four important components. 1. Internal databases 2. Marketing intelligence 3. Marketing research 4. Marketing decision support system (information analysis) ExplainRead MoreTypes of Business Organisation and Ownership1626 Words   |  7 Pagesof the main types of business sectors which exists within a business organisation. There are three main types of organisation in this country: public sector and two types of private sector organisations. * Public sector Public sector organisations are run by the government for the people. Examples are government departments such as the Luton borough council which owned by the government. * Private sector Organisation is made up of: * For profit * Not-for-profit Types of ownershipsRead MoreRegulation Of Financial Institutes : Financial Institutions1344 Words   |  6 Pagesdamaged and a direct negative impact on its business and as a result the bottom-line may be there. Instead of simply campaigning directly against most of the industrial groups and lobbying governments and international organisations to issue new legislation, non-governmental organisations which are known as NGO’s are increasingly putting pressure on the financial services groups and insurance companies. This new global strategies may affect a bank s relationship with its clients and shareholders as